Enterprise purpose: to create value for customers, creating benefits for enterprises to create the future for employees, creating prosperity for society.
The spirit of enterprise: advancing with the times, innovation, harmony and win-win, the pursuit of excellence
Business philosophy: they need to began, and finally customer satisfaction; customer-focus and to exceed customer expectations
Management concept: standardized procedures, fine, institutionalized.
Enterprise style: sincere and pragmatic, tireless dedication, teamwork, game beyond